Case Studies

Commercial proof, not portfolio polish.

Selected work framed by challenge, build, commercial role and outcome.

Challenge
Commercial Role
Outcome

1. DAZN x Queensberry

Turning fight-week attention into fast campaign demand.

Challenge: Turn fight-week attention into campaign action under severe time pressure.

Build: A cinematic campaign asset with DAZN and Queensberry framing, delivered in under 5 days.

Outcome: International TV broadcast and 300k+ reported first-day views.

Watch the case study

2. ByteDance

Making an emerging creative workflow easy to understand and trust.

Challenge: Make a new generative workflow feel credible, not like a tool demo.

Build: A story-led partnership film with premium cinematic positioning.

Outcome: A shareable proof asset with story at the centre.

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3. Formula 1 spec ad

Rapid commercial worlds built to test attention and story logic.

Challenge: Test premium ideas before large production spend.

Build: Spec commercials and system-led concepts for fast market reads.

Outcome: Repeatable creative patterns for future revenue engine builds.

Watch a system test

4. Queensberry x DerbyFest

A commercial sprint that helped sell out Epsom Racecourse.

Challenge: Drive local event demand for DerbyFest at Epsom Racecourse with creative that could move people to the ticket page quickly.

Build: A hero film plus short-form paid-social tests across story-led, cutdown, artist-led and viral-remix formats.

Outcome: The event sold out, with the strongest test driving 1,000 website clicks in the first 24-hour experiment.

Read the case study

Kingdom of Cables scene with Elyna facing Parsifal in the forest

5. Kingdom of Cables

Building an original story world with a commercial release path.

Challenge: Turn an original fantasy concept into a premium, audience-ready world.

Build: Real actors, voices, AI-expanded environments, cinematic finishing and social-native cutdowns.

Outcome: A hybrid IP case study for testing story, attention and launch infrastructure.

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6. Internal Labs

Testing buyer psychology, story formats and content systems in public.

Challenge: Learn what makes people stop, understand, trust and act.

Build: Labs across trailers, finance films, shorts and format tests.

Outcome: Better campaign judgement for future content systems.

Watch an internal lab

Need creative with a clearer commercial job?

Start with a Revenue Engine Audit and map the offer, story, content and conversion path.

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