Cofounder / Creative Technology Director
Mike Staniforth
Mike leads AI strategy and creative systems, grounding model-driven work in composition, lighting, lens logic and production taste.
About Vertical Haus
Creative should not just look good.It should help buyers move.
We clarify the offer, build the story and create the system that turns attention into revenue.
The people
Commercially led,
creatively made.
Senior creative judgement, commercial thinking and direct production ownership sit at the centre of every engagement.
Cofounder / Managing Director
Henk Pretorius
Henk leads commercial and operational direction, combining story, audience insight and production experience across film, TV and company building.
Cinematographer / AI Prompt Engineer
Gabriele Stifani
Gabriele connects camera craft with prompt craft, adding visual literacy to model testing, shot design and cinematic finishing.
Social Media Consultant
Chris Ridgway
Chris brings platform-native social strategy from sports media, boxing, broadcast, edit and channel management.
How we work
We build the commercial layer around what you sell.
The output is an offer explained, an objection answered, a proof point made visible or a conversion path improved.
Principles
- 1Clarity beats cleverness. Buyers should understand the value before they admire the phrasing.
- 2Content needs a job. Every asset should explain, prove, answer, invite or convert.
- 3AI is an accelerator. It helps us test, build and optimise faster, but judgement still leads.
- 4Proof beats polish. Premium creative works harder when it is tied to evidence and buyer action.
- 5Launch. Learn. Optimise. Revenue engines improve through real market behaviour.
Next step
Bring us something worth selling.
We shape the offer, story, content and conversion system that helps the market understand, trust and buy.